【项目背景】
全球领先的营养和体重管理公司康宝莱，他们的体重管理、营养补充和个人护理三大系列产品销售遍及世界80多个国家，只通过200多万的独立经销商进行销售。客户希望借助网络的力量来提升品牌知名度，并与经销商和消费者建立互动平台
【企业面临的问题】
线下精彩，线上式微，宣传断层；消费者在网络了解不到康宝莱品牌信息
线上负面信息泛滥
【解决方案】
考虑到中国人对保健品的敏感性，珍岛建议分阶段运用不同方式对康宝莱品牌进行传播。第一阶段采用了立体全方位的整合网络营销策略帮助其在互联网上扩大品牌知名度，提升品牌美誉度。主要从搜索引擎、论坛、和覆盖全网的舆情监测入手进行传播；第二阶段则重点运用社会化媒体微博、微信进行传播。
【服务核心应用】
SEO、SEM、网络口碑营销（BBS 微博 微信 知识平台 ）、舆情监控、危机公关、动态表情设计
【效果】
我们为康宝莱量身定制的“孟皮皮减重连环贴”发布于各大主流论坛，由于楼主和网友的充分互动并能及时帮助网友解决问题，多次被各大论坛评为热帖。截止目前，康宝莱论坛营销所获得的浏览量累计已超过 5，000，000次
我们2013年9月份开启第二阶段服务，为康宝莱设计的第一个微信“康宝莱微刊”并推出可爱的卡通形象“小康康”深受网友欢迎，再加上利用多渠道的推广，康宝莱微刊上线仅四天，便获得了8000多粉丝订阅！次；
珍岛联系电话：400-0280961
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